100 Most Influential People in Business Ethics (2007) (From http://ethisphere.com/influential/) These days, sustainability and responsibility are no small matter. However, ethical action – whether performed by large corporations or small, local non-profits – is not something that just happens; it’s brought on by inspired individuals. In honor of the approaching New Year, we decided to bring together the forerunners of the business ethics world from the past year, wrapped together in a tidy 1 to 100 ranking. In order to come up with a list of nominees for the list, we reached out to a group of experts from major universities and institutions in order to assemble an advisory panel. With their collective expertise, and the help of a working group of Ethisphere editors, reporters and fact checkers (and after much heated and lengthy debate), we assembled the names of hundreds of nominees, and chiseled it down to a finely honed list of 100. The experts that weighed in on this story all belong somewhere near the top of the list in their own right but, unfortunately, they can’t be. Those were the rules. Finally, we broke down all of the winners into nine core categories: Government and Regulatory - Did the individual impact government rules or enforcement trends? Business Leadership - Did the individual substantially transform a specific business’ operational practices consistent with profitable ethical leadership, forcing competitors to follow suit or fall behind? Non-Government Organization (NGO) - Did the individual impact a company’s (or industry’s) practices through external, non-regulatory leadership either through positive collaboration or negative publicity for a positive end? Design and Sustainability - Did the individual substantially contribute to or lead a product or service redesign, which resulted in less natural resource use, or increased consumer acceptance of sustainability without diminishing the quality of the original product or service? Media and Whistleblowers – Did the individual raise awareness on a critical issue or expose corruption? Thought Leadership – Did the individual conceive of new approaches or otherwise materially contribute to the field of business ethics theory in a way that could be easily applied by corporate leaders? Corporate Culture – Did the individual show success to transforming the ethical culture and behavior of a corporation or institution, particularly if such corporation or institution previously had a less than ethical culture and values system? Investment and Research – Did the individual impact corporate behavior through influencing investor decisions and the deployment of investment capital due to research or institutional fund management practices? Legal and Governance – Did the individual impact any legal cases which set the precedents in corporate compliance, or influence trends or structure in effective corporate governance for public and/or private companies? You may not agree with the politics, methods or actions of all of the people on the 100 Most Influential in Business Ethics for 2007. In fact you probably don’t. However, the bottom line is that all of these people influenced business ethics and resulting business behavior over the course of the year, whether that be influencing customers to demand ‘greener products’ from companies, to requiring greater disclosure by corporations about product safety, to forcing companies to look at their anti-bribery or anti-competitive compliance programs. All were influential somehow. Now, without further ado, we present to you 2007’s 100 Most Influential in Business Ethics: Rank Name Role Organization 1 Neelie Kroes Government + Regulatory European Commissioner for Competition 2 Myron T. Steele Government + Regulatory Chief Justice, Delaware Supreme Court 3 Jeffrey R. Immelt Business Leadership Chairman & CEO, General Electric 4 H. Lee Scott, Jr. Business Leadership President & CEO, Wal-mart 5 Christopher Cox Government + Regulatory Chairman, U.S. Securities Exchange Commission (SEC) 6 Huguette Labelle NGO Chair of Board of Directors, Transparency International (TI) 7 Anne Mulcahy Business Leadership Chairman & CEO, Xerox 8 Alan L. Boeckmann Business Leadership Chairman & CEO, Fluor Corporation 9 Björn Stigson NGO President, World Business Council for Sustainable Development (WBCSD) 10 Pascale Dubois Government + Regulatory Sanctions Evaluation and Suspension Officer, World Bank 11 Stuart Rose Business Leadership CEO, Marks & Spencer 12 Brian D. Miller Government + Regulatory Inspector General, U.S. General Services Administration (U.S. GSA) 13 Thomas Bergmark Design Social and Environmental Affairs Manager, IKEA Group 14 Mark F. Mendelsohn Government + Regulatory Deputy Chief, Fraud Section, Criminal Division, U.S. Department of Justice (DOJ) 15 Serge P. Appel Design Associate Partner, Cook + Fox Architects 16 Greg Farrell Media + Disclosure Journalist (USA Today) and respected business author 17 Michael Dell Business Leadership Chairman and CEO, Dell 18 William Westwood Lockyer Government + Regulatory Treasurer, State of California 19 Eric Pillmore Corporate Culture Former SVP Corporate Governance, Tyco International 20 Dan McDougall Media + Disclosure Journalist, The Observer (U.K.) 21 Charley Situ Media + Disclosure Former Controller of LDK Solar Co. 22 Thomas Donaldson Thought Leadership Director, PhD Program in Ethics and Law, The Wharton School, University of Pennsylvania 23 Susilo Bambang Yudhoyono Government + Regulatory President of Indonesia 24 Humberto Garcia Design Packaging Manager for Environmental Sustainability, Unilever 25 Jonathan S. Hoak Corporate Culture Chief Ethics & Compliance Officer, Hewlett-Packard 26 Alexandra Wrage NGO President, TRACE International Inc. 27 Peter D. Kinder Investment + Governance President and co-founder, KLD Research & Analytics 28 Mark Parker Business Leadership President & CEO, Nike 29 Al Gore NGO Nobelaureate and Former U.S. Vice-President 30 Daniel P. Amos Legal + Governance Chairman and CEO, Aflac 31 Danielle Brian Media + Disclosure Executive Director, Project On Government Oversight (POGO) 32 Milton Friedman Thought Leadership Economist and Nobel Laureate 33 Timothy Smith Investment + Governance Director of Socially Responsive Investment, Walden Asset Management 34 Bennett Freeman Investment + Governance SVP Social Research and Policy, Calvert 35 Wolfgang Schaupensteiner Government + Regulatory Senior Public Prosecutor, City of Frankfurt (Germany) 36 Kirk Hanson Thought Leadership Executive Director, Markkula Center for Applied Ethics 37 David P. Steiner Business Leadership CEO, Waste Management 38 Peter Webster Investment Executive Director, Ethical Investment Research Service (EIRIS) 39 R. Edward Freeman Thought Leadership Professor, The Darden School (University of Virginia) 40 Sir Terry Leahy Business Leadership Chief Executive, Tesco 41 Maryanne Lavan Corporate Culture VP Internal Audit, Lockheed Martin 42 Steve Driver Business Leadership President of Global Supply Chain, Cadbury Schweppes 43 Sarah Forrest, Anthony Ling, Marc Fox, and Stephan Feilhauer Investment Researchers, Goldman Sachs "GS Sustain Index" 44 Willard "Bill" Nielsen Corporate Culture Former VP of Public Affairs and Corporate Communications, Johnson & Johnson 45 Alan Knott-Craig Business Leadership CEO, Vodacom 46 Arnold Schwarzenegger Government + Regulatory Governor, State of California 47 Tensie Whelan NGO Executive Director, Rainforest Alliance 48 Gerald Grinstein Business Leadership Former CEO, Delta Airlines (retired in 2007) 49 Ira M. Millstein Legal Senior Partner, Weil, Gotshal & Manges LLP 50 John Reid, MP Government + Regulatory Member of Parliament and former Home Secretary (U.K.) 51 Michael Schade NGO PVC Campaign Coordinator, the Center for Health, Environment and Justice (CHEJ) 52 Tan Sri Hassan Marican Business Leadership President and CEO, Petronas (Malaysia) 53 Matthew J. Kiernan Investment + Governance Founder and CEO, Innovest Strategic Value Advisers 54 Indra K. Nooyi Business Leadership Chairman & CEO, PepsiCo 55 Philippa Foster-Back NGO Director, Institute for Business Ethics (IBE) 56 Paul Rice NGO President & CEO, TransFair USA 57 Jay G. Martin Corporate Culture VP & Chief Compliance Officer, Baker Hughes 58 Douglas M. Baker, Jr. Business Leadership CEO, Ecolab 59 A mysterious employee Media + Disclosure Unnamed Employee, National Air Cargo 60 Todd Paglia NGO Executive Director, ForestEthics 61 Alan Vinegrad Legal + Governance Partner, Covington & Burling LLP 62 Jonathan M. Malis Government + Regulatory Assistant U.S. Attorney, U.S. Department of Justice (DOJ) 63 Mark Lee Investment + Research CEO, SustainAbility 64 Patrick Gnazzo Corporate Culture SVP, U.S. Public Sector Businesses, Computer Associates 65 Therese Martinet Design Sustainability + Citizenship Director of Sustainable Development, PSA Peugeot Citroën 66 Marilyn Carlson Nelson Business Leadership Chairman & CEO, Carlson Companies 67 Jeffrey Schwartz Business Leadership CEO, Timberland 68 Hayward Bell Corporate Culture Chief Diversity Officer, Raytheon 69 Richard Edelman Media + Disclosure President & CEO, Edelman 70 Howard Gardner Thought Leadership Professor of Cognition and Education, Harvard University 71 Andrew Weissmann Legal Partner, Jenner & Block 72 Ethel Cormier Business Leadership Associate Director of Nutrition Science Institute, Procter & Gamble 73 Angel Gurría Government + Regulatory Secretary-General, Organisation for Economic Cooperation and Development (OECD) 74 James O’Toole Thought Leadership Daniels Distinguished Professor of Business Ethics, University of Denver 75 Mark Tercek Corporate Culture Director of Corporate Citizenship, Goldman Sachs 76 Dr. Patricia Harned Thought Leadership President, The Ethics Resource Center (ERC) 77 Carol Cone Media + Disclosure Chairman of Cone, Inc. 78 Richard Branson Business Leadership Founder and Chairman, Virgin Group 79 Allan Smith Business Leadership VP Global Chief of Environmental Strategy and Programs, Steelcase 80 Jay Bolus Design Manager of Technical Operations, McDonough Braungart Design Chemistry, LLC (MBDC) 81 Jon Williams Business Leadership Head of Group Sustainable Development, HSBC 82 Fred Krupp Design, Sustainability + Citizenship President, Environmental Defense 83 Bob Langert Business Leadership VP Corporate Social Responsibility, McDonald’s 84 Leslie Gaines-Ross Business Leadership Chief Reputation Strategist, Weber Shandwick 85 Wang Shouye’s mistress Government + Regulatory Mistress for the Deputy Commander of Chinese Navy 86 Marc Gunther Media + Disclosure Journalist, Fortune Magazine 87 Martin J. Weinstein Legal + Governance Partner, Willkie Farr & Gallagher LLP 88 David P. Stangis Corporate Culture Director of Corporate Responsibility, Intel 89 Alan Yuspeh Corporate Culture SVP, Ethics, Compliance and Corporate Responsibility, Columbia/HCA Healthcare 90 David Logan Design, Sustainability + Citizenship Co-founder and Executive Director, The Corporate Citizenship Company 91 Mark Pieth Government + Regulatory Chairman, OECD Working Group on Bribery in International Business Transactions 92 Roy Snell NGO CEO, Society for Corporate Compliance and Ethics (SCCE) 93 Ronald F. Duska Thought Leadership Director, Mitchell Center for Ethical Leadership 94 Jon Lukomnik Legal + Governance Founder and Managing Partner, Sinclair Capital 95 Gavin Newsom Government + Regulatory Mayor, San Francisco 96 Mindy S. Lubber NGO President, Ceres 97 Jonathan Lash Design, Sustainability + Citizenship President, World Resources Institute 98 Joseph Keefe Investment + Governance President and CEO, Pax World Management 99 Mark Buckley Design VP Environmental Affairs, Staples 100 Georg Kell NGO Executive Director, United Nations Global Compact *For in-depth commentary and individual break downs on why each individual made the list, please refer to the Q4 edition of Ethisphere Magazine, released in December, 2007.
Advisory Panel: The following individuals offered their knowledge and expertise on business ethics to lend a hand in constructing this list. Ronald Berenbeim Principal Researcher, Business Ethics The Conference Board John Dienhart Frank Shrontz Chair for Business Ethics and Professor of Management Seattle University Cristián del Campo Director, Business and Economics Ethics Program Alberto Hurtado University Charles Elson Edgar S. Woolard, Jr., Chair in Corporate Governance University of Delaware Paul Fiorelli Director, Williams College of Business Center for Business Ethics and Social Responsibility Xavier University Marianne Jennings Professor of Legal and Ethical Studies, W.P. Carey School of Business Arizona State University Brian Moriarty Associate Director for Communications Business Roundtable Institute for Corporate Ethics Paul Moxey Head of Corporate Governance and Risk Management Association of Chartered Certified Accountants (ACCA) Hans Schöllhammer Professor, Anderson School of Management UCLA Buie Seawell Louis B. Beaumont Professor of Business Education, The Daniels College of Business University of Denver Jeffrey Seglin Associate Professor of Writing, Literature & Publishing Emerson College Linda Trevino Professor of Organizational Behavior, Cook Fellow in Business Ethics, Smeal College of Business Pennsylvania State University
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